Build a Great Name

Posted in Work by Benham Brothers | April 28th, 2014

Name-Reputation
Nothing is better for business than having a respected name.When you come to a “Y” in the road and face a choice between honoring your name or making money, choose to have a good name every time. Money only lasts for a moment, but a great name lasts forever!

I can remember a particular business transaction where our company stood to make a lot of money. At the closing table an issue arose that forced everyone to scratch their heads in disbelief. We were at a standstill…until I felt, that as a leader, I needed to step up and take the financial hit so that the transaction could move forward. I remembered a verse I had memorized years earlier: “A great name is to be more esteemed than great riches.” – Proverbs 22:1.  I decided that having a good name was far more important than making the money.

A few days later one of the buyers called and left a voicemail on my phone. In tears, she said that she had heard of our company before yet had never experienced a transaction like that. She said that from then on anytime she talked about our company she would speak very highly of us. It turns out that she happened to be one of the most well connected business professionals in our city. We couldn’t have purchased better marketing than that!

Although making money in this life is important, building a good name is worth far more in the end.

TODAY’S CHALLENGE:
Are there areas of your business where you have put money over a great name? What do people think about when they say your name? Let’s commit to investing in a good name today.

Photo source: http://churchjuice.reframemedia.com/blog/a-good-name